Jantar Vínico — four dinners, always sold out.
Jantar Vínico is a recurring wine-pairing dinner series at Armazém do Peixe — each edition built around a different producer, 25 guests a night. Rather than a single event, this became a full communication campaign: a landing page to anchor each edition, paired with social videos built to pull bookings straight from Instagram. Along the way, it also became the launchpad for the restaurant's new premium space, the Sala Vínica.
HELD TO DATE
PER EVENING
EVERY EDITION
ENGAGEMENT
Every edition has sold out. Partner wine producers who attended stayed on as returning guests, and the series has become the main showcase for the Sala Vínica, the restaurant's new premium wine room.
Printed for the table, not just the feed
Each edition gets its own printed materials on-site — menus and table pieces that carry the same identity as the landing page and the videos, so the campaign holds together in the room, not just online.
Previewing the night's concept on social
Videos made for Instagram, carrying the same identity
The landing page doesn't work alone — most people find out about the dinner through these videos first. Same tone, same pacing, built to make someone stop scrolling and tap "reserve."