Communication & Brand Manager.

Lead communication strategy and brand management across six hospitality brands, ensuring consistent positioning, customer experience and commercial communication across digital and physical channels.

• Develop and execute integrated communication strategies
• Lead brand positioning, messaging and creative direction across multiple customer touchpoints
• Manage relationships with media, strategic partners, suppliers and external communication agencies
• Coordinate communication for corporate events and restaurant launches
• Customer communication, reputation management and stakeholder engagement
• Lead copywriting for websites, campaigns, social media, email marketing and institutional communication
• Guide digital communication initiatives, monitoring performance and identifying opportunities

Supported communication and service design projects by connecting customer research, strategic communication and creative execution across digital and physical touchpoints.

• Developed communication materials supporting service design and innovation projects
• Produced communication assets for websites, email marketing, social media and digital campaigns
• Collaborated with multidisciplinary teams in customer research, workshops and stakeholder meetings
• Transformed qualitative research into strategic service design deliverables, including personas, service blueprints and customer journey artefacts
• Designed educational materials, e-books, presentations and communication resources supporting client engagement
• Produced visual and multimedia communication to communicate complex ideas clearly across different audiences

Supported the communication and marketing strategy of one of Brazil's leading technology associations, connecting members, sponsors, partners and the innovation ecosystem through strategic communication, events and brand initiatives.

• Planned and executed communication strategies supporting institutional objectives, member engagement and event promotion
• Coordinated marketing and creative activities across multidisciplinary teams, managing priorities and ensuring project delivery
• Managed relationships with sponsors, suppliers and strategic partners, supporting fundraising and partnership initiatives
• Led communication with association members through newsletters, institutional campaigns and digital communication channels

Before the roles above, I worked across marketing and design in freelance and in-house settings, building the foundation that later became a focus on communication strategy and brand management.